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Research suggests that eight in ten CEOs hold a far different perception of their companies' character than their employees and customers do. Sandra Fekete's new book, Companies Are People, Too: Discover, Develop, and Grow Your Organization's True Personality guides you, the business leader, through a revolutionary program that helps you get to know the core personality of your company in order to take its performance to a higher level.
At its most basic, Companies Are People, Too is an 84-item questionnaire designed to assess the innate strengths, growth opportunities, character, and values of your company. It's also a prescriptive plan for allowing your company to thrive according to its own set of values and preferences.
What you learn about your company will help you to strengthen your brand, differentiate yourself from the competition, and fix problematic areas. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages.
The book is presented in three sections that accomplish three tasks. The "Discover" section introduces the theories on which the system is based and presents the questionnaire you'll use. The "Articulate" section guides you through the process of creating your company's persona, and defining its core vision, mission, and values. Lastly, the "Live" section provides examples and ideas to help you make decisions and enact changes that fit with your company's unique personality. Companies Are People, Too is a simple, effective business tool that aligns an organization with its core personality for spectacular results.
 Purchase A Book Now!
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